About UsDoctor's Allergy Formula


About the Ocular Allergy Diagnostic Test

Doctor’s Allergy Formula (DAF) was founded by Ophthalmologists to address the growing concern of ocular surface disease and patient wellness with our FDA-approved Ocular Allergy Diagnostic System. Founded by medical doctors, our primary concerns are patient care as well as assisting the physicians dedicated to helping their patients. As a result of these two interconnected goals, Doctors Allergy Formula has created a comprehensive diagnostic tool by Eye Doctors, for Eye Doctors, to objectively diagnose the source of ocular allergies and improve their patients’ quality of life.

How Doctor's Allergy Formula Can Help

Doctors Allergy Formula (DAF) is a turn-key system that provides all the help and support a physician’s office needs to start helping their patients. From on-site training and certification, to assistance with implementation and patient flow, DAF provides a road map on how to integrate DAF into your practice. Your office will be given custom office forms, patient resources, suggested billing guidelines, and marketing materials. In addition, our professional implementation team will work with you on any specific questions you may have. We are here to ensure effective implementation so you can continue to focus on what matters most – patient care. With Doctors Allergy Formula, we provide everything but the patients!

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Doctor's Allergy Formula - Team Leaders

Howard J. Loff, MD
Founder and CMO

Dr. Howard Loff is a board certified Ophthalmologist, ASOPRS Fellowship trained Oculoplastic and Reconstructive Surgeon. After graduating from University of Miami School of Medicine in 1990, Dr. Loff completed his Ophthalmology residency at Mt. Sinai Medical Center in Cleveland, OH, and his ASOPRS fellowship training at Oregon Health Sciences University. He practiced for over 10 years as the founder of Advanced Eye Center in Savannah, GA before moving into the nutraceutical industry. With the goal of better serving his patients, Dr. Loff started Doctors Optimal Formula, and as CEO created a line of eye specific vitamins to help patients with Macular Degeneration, Diabetic Retinopathy, Glaucoma, Dry Eye, and other eye related maladies. In researching a new supplement to assist in Ocular Surface Disease, Dr, Loff noticed a clinical gap in diagnosing and treating Ocular Allergies. Dr. Loff, along with fellow Ophthalmologists created Doctor’s Allergy Formula to provide patients with an FDA-approved diagnostic test that objectively diagnoses ocular allergies that can then direct specific treatment.


Edward L. Kennedy
Chief Executive Officer

Edward Kennedy has held positions in HealthCare companies for the past 28 years, the last 20 being at Bausch & Lomb. He has worked as a sales representative or in a management capacity in all 3 divisions: Vision Care, Pharmaceutical, and Surgical. For the past 10 years Edward has been the US Director of the capital equipment business and retina business. He made the decision to transition to this start-up company, Doctor's Allergy Formula, in June 2013 based on the absolute conviction that they had developed a fantastic product that was both clinically and financially viable in Ophthalmology.

Founder